THE MUA’S GUIDE TO 2025 MAKEUP TRENDS
- Cathrine Adlercreutz
- Feb 28
- 3 min read
Our Favorite Makeup Trends of the Year
The beauty industry is constantly changing, and as a makeup artist. staying ahead of the latest trends is essential. The makeup trends of 2025 will not only influence personal styles but also impact the way professionals approach their work. Stay ahead of the curve and discover the must-know makeup trends that will shape the beauty industry this year!
Bold & Colorful Eye Makeup
In 2025, clients and brands are embracing vivid, unconventional eye looks. Bright greens, metallic blues, and bold graphic liners are making a statement. As a makeup artist, this trend challenges you to experiment with vibrant color theory, blending techniques, and artistic expression in both commercial and editorial work.
Thin Brows
The return of 90s-inspired thin brows requires a shift in brow styling. Many clients will seek subtle reshaping rather than over-plucking, so mastering the art of precision brow shaping, tinting, and temporary transformations (like blocking and redrawing brows) will be crucial.
Soft Smoky Eyes
Unlike the structured smoky eye of previous years, 2025’s version is soft, diffused, and effortlessly blended. This trend highlights the importance of seamless transitions, advanced blending, and working with different eyeshadow textures to create a natural yet impactful effect.
High-Gloss Lips
The trend of glass-like lips in sheer pinks and nudes, signaling a move away from matte textures. Makeup artists must refine their techniques in lip contouring, gloss layering, and creating a plump effect without overlining. Knowing the right products—non-sticky yet long-lasting glosses—will be key.
Face & Body Glitter
Shimmer is no longer just for special occasions. 2025’s glow is subtle yet transformative, enhancing the skin’s natural radiance. Understanding the difference between shimmer vs. festival glitter will help you tailor looks for different settings, from high fashion to bridal makeup.
Cool-Toned Eyeshadows
Warm tones have dominated for years, but cool-toned eyeshadows in silvers, blues, and purples are back. Adapting your skills to balance cool shades with different skin tones will be essential, as not every client naturally suits these colors.
Dark Cherry Lips
Deep cherry and plum lips are making a statement in 2025. For you as a makeup artist, perfecting lip sculpting, ombré techniques, and color layering will allow you to create long-lasting, flawless bold lip looks for clients who want a dramatic effect.
Duochrome & Multi-Dimensional Eyeshadows
The demand for color-shifting, holographic shadows are rising. Mastering these innovative products will give your work a futuristic edge and make your makeup artistry stand out in the competitive beauty industry.
How These Trends Affect You as a Makeup Artist
Client Demands: Expect more bold and experimental requests, especially for events, social media looks, and editorial shoots.
Product Knowledge: Staying up-to-date with new formulas and textures will ensure you use the best products for longevity and performance.
Advanced Techniques: Trends like diffused smoky eyes and ultra-glossy lips require strong technical skills in blending, layering, and precision.
Portfolio Growth: Incorporating these trends into your work will keep your portfolio fresh, relevant, and attractive to clients and brands.
The beauty world can seem a bit intriguing at times—new trends, innovative makeup, and new techniques—a lot to imbibe as a makeup artist. But what you need the most is your passion and creativity. If you have both, it is only a matter of time before you master new techniques, adapt, and position yourself as a makeup artist—both creative and in demand. A professional makeup course can always help you master the techniques and build confidence. Are you on the lookout? Checkout the professional courses offered by Make Up institute Stockholm now - The next session starts in August!
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